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| Slide 1:
Campaign Tracking & Analysis Module (CTAM) ~ Concept Design
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| Slide 2:
Why CTAM ?
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| Slide 3:
What is in CTAM
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| Slide 4:
Phase I implementation
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| Slide 5:
Monthly Updating
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| Slide 6:
Building a system - Key milestones
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| Slide 7:
CTAM structure
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| Slide 8:
"Loading campaigns to AUSPROMO"
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| Slide 9:
Campaign selection and contact
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| Slide 10:
"Extracting and manipulating performance data"
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| Slide 11:
Collating performance data by segment
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| Slide 12:
"Reporting to Portfolio Management"
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| Slide 13:
Slide 13
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| Slide 14:
Reporting Campaign
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| Slide 15:
Slide 15
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| Slide 16:
Slide 16
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| Slide 17:
Slide 17
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| Slide 18:
Slide 18
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| Slide 19:
AUSSCORE The file
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| Slide 20:
Preselection process
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| Slide 21:
AUSSCORE The file
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| Slide 22:
AUSSCORE The file
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| Slide 23:
AUSSCORE The file
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